摘要
会展旅游是一种新兴的专项旅游产品。它不仅具有影响大、游客停留时间长、消费档次高、利润丰厚等特点,而且还能够提升城市的国内、国际形象,成为当今国际旅游业开发的重要方向,也是我国各城市旅游开发的一个不可或缺的组成部分。本文分析了福州发展会展旅游的优劣条件,提出了福州会展旅游的开发方向及一系列对策措施。
MICE(Meeting, Incentives, Conventions, Exhibitions) tourism is a new specialized tourist product, which is characterized by its influence, long stay of the visitors, high level of consumption, and rich profits. In addition, MICE tourism could improve the image of a city and gain influence domestically and internationally. Therefore, MICE tourism has become an important trend in the development of today' s international tourist industry, and it has also become an indispensable component in the development of tourism in the cities of our country. This essay analyses the conditions for developing tourism in Fuzhou, indicates the direction towards which Fuzhou's MICE tourism is working, and puts forward a series of countermeasures.
出处
《福建教育学院学报》
2004年第7期112-116,共5页
Journal of Fujian Institute of Education
关键词
福州
会展旅游
优劣条件
对策
Fuzhou
MICE tourism
conditions
countermeasures
