6Debra Leighton, Step back in time and live the legend: experiential marketing and the heritage sector, International Journal of Nonprofit and Voluntary Sector Marketing; May2007 ; 12,2. 被引量：1
7Ed Petkus Jr, Enhancing the application of ex- periential marketing in the arts, International Journal of Nonprofit and Voluntary Sector Marketing; Feb2004 ;9,1. 被引量：1
8LaSalle, D. and Britton, T. A. , Priceless : Turning Ordinary Products in,to Extraordinary Experi- ences, Harvard Business School Press, 2003. 被引量：1
9Jordan L. Le Bel, Beyond the friendly skies: an integrative framework for managing the air travel experi- ence, Managing Service Quality ; 2005 ; 15,5. 被引量：1
10Patrick McCole, Refocusing marketing to reflect practice: The changing role of marketing for business, Marketing Intelligence & Planning; 2004 ;22,5. 被引量：1
