摘要
近年来,南海议题持续发酵,成为世界媒体关注的重大热点。如何更有效地应对涉南海问题国际舆论挑战、掌握国际话语权,成为摆在我国媒体面前的一项重大课题。作为西方新闻学界一种影响深远的学说,议程设置理论有助于揭示西方媒体在南海问题上设置的议程及其特点、运作机制等。该理论也能为我国媒体涉南海报道提供有益的启示。本文拟在议程设置理论框架下,分析我国主流媒体、自媒体涉南海报道特点及优劣势,结合涉南海新闻舆论工作的新形势,针对如何转变报道思维、加强议程设置能力建设、进一步完善宣传管理机制等提出建议。
As a critical factor for the security of the Asian-Pacific region,the South China Sea issue has been a hotspot for all major media all over the world. For Chinese media, it becomes gradually crucial to reply the exterior and interior challenges and to strengthen the international discourse rights on the South China Sea issue. Agenda-setting Theory,an influential thought in the academic circles of the Western journalism,can help to reveal the agendas that the Western media have set on the South China Sea issue. This theory also can be a rich source of inspiration for the reports of Chinese media involving the South China Sea. Based on the framework of Agenda-setting Theory,this article analyzes the respective characteristics, strengths and weaknesses of the reports of Chinese mainstream media and we-media involving the South China Sea. In order to reinforce our agenda-setting capability on the South China Sea issue,some proposals are offered to innovate the transmission ways and reform the management mechanisms of propaganda according to the new situation.
出处
《亚太安全与海洋研究》
2017年第6期91-99,125,共10页
Asia-Pacific Security and Maritime Affairs
关键词
议程设置
南海
国际话语权
agenda-setting
South China Sea
international discourse right
