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基于多智能体仿真的新产品市场扩散研究 被引量:14

Study on Multi-Agent Simulation of New Product Market Diffusion
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摘要  基于多智能体的仿真是一种基于微观个体行为的建模仿真方法,具有广泛适用性、分布性、智能性和交互性等特征.本文首先指出了多智能体仿真系统的优势,探讨了多智能体仿真的基本思路,然后构建了一个基于多智能体的新产品市场扩散仿真模型,最后应用多智能体仿真平台AgentSheets实现了该模型. Multi\|Agent simulation based on unity's behavior is widely applicable, distributive, intellective and interactive. In this paper, the basic principle of Multi\|Agent simulation is discussed and the advantage of Multi\|Agent simulation is pointed out firstly, a model of new product market diffusion based on Multi\|Agent simulation technology is constructed secondly, and finally it is realized under Multi\|Agent simulation platform AgentSheets.
出处 《系统工程理论与实践》 EI CSCD 北大核心 2003年第12期59-62,109,共5页 Systems Engineering-Theory & Practice
基金 国家自然科学基金(70171014) 湖北省自然科学基金(2001ABB032)
关键词 多智能体仿真系统 智能性 交互性 仿真平台 新产品市场 扩散模型 Multi-Agent simulation new product market diffusion simulation technology
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