摘要
语言产业研究是崭新的学术领域,语言产品形态和语言产业业态是其基础范畴。语言产品可以概括为7种形态,与贺宏志、陈鹏(2012)提出的语言产业9大业态,一起描画了语言产业的基本面貌。语言产业虽有一般产业的共性,但也处处可显示其特点。语言产业的广告和销售服务,不仅具有一般特点,且对于普及语言学及语言国情、培养社会语言意识、开展语言服务、提升语言生活质量等也具有独特作用。语言需求、语言消费对语言产业至关重要,语言需求决定着语言产业的存在和业态,满足语言需求、保障语言消费是语言产业发展的前提、动力与社会责任。当前,我国的语言消费正在告别无意识阶段,正需要有人去唤醒,去鼓励,去引导。随着人工智能时代的临近,语言产业的发展步伐迅速加快,语言产业研究也必须快速发展,跟上语言产业的发展步伐,跟上新时代经济发展的步伐。
The study of language industry is a new academic field.The form of language products and the form of language industry are its basic categories.This paper summarizes seven forms of language products,and describes the basic features of the language industry together with the nine major forms of language industry proposed by He Hongzhi and Chen Peng(2012).Although the language industry has the commonness of the general industry,it can show its characteristics everywhere.Advertising and sales services of the language industry not only have general characteristics,but also play a unique role in popularizing linguistics and language conditions,cultivating social language awareness,developing language services and improving the quality of language life.Language demand and language consumption are of great importance to the language industry,and language demand determines the existence and format of the language industry,and meeting language demand and ensuring language consumption are the premise,driving force and social responsibility for the development of the language industry.At present,China’s language consumption is bidding farewell to the unconscious stage,and needs to be awakened,encouraged and guided.In a word,with the approaching of the era of artificial intelligence,the development of language industry is accelerating rapidly.The study of the language industry must also develop rapidly to keep pace with the development of the language industry and the economic development in the new era.
出处
《江苏师范大学学报（哲学社会科学版）》
2019年第2期12-19,123,共9页
Journal of Jiangsu Normal University：Philosophy and Social Sciences Edition
关键词
语言产业
销售服务
产业标准
岗位语言能力
语言消费
语言福利
Language industry
sales service
industrial standards
post language competency
language consumption
language welfare
