摘要
本文以改革开放为背景,以这一时期内妇女媒介形象为研究对象,以《中国妇女报》1984年至2015年之间的698篇新闻报道为研究样本,采用内容分析和文本分析相结合的方法,深入剖析并厘清随着改革开放的深入,女性形象的建构路径及其变化过程。将女性形象置于媒介视域下进行研究,能够有效反映改革开放背景下,女性议题随时代发展而产生的变化,同时考察两者之间的互动关系。
This paper takes the reform and opening-up as the background,takes women’s media image in this period as the research object,takes 698 news reports of China Women’s News from 1984 to 2015 as the research sample,combines content analysis with text analysis,and deeply analyses and clarifies the construction of women’s image in the past 40 years of China Women’s News with the deepening of reform and opening-up.As a record medium of social change,the change of female image and its corresponding social status is also an important reference system for social development.Studying female images from a media perspective can effectively reflect significant changes in women’s issues from generation to generation in the context of reform and opening up,while examining the interaction between female image changes and the development of the times.
作者
张淇鑫
向志强
向志国
Zhang Qixin;Xiang Zhiqiang;Xiang Zhiguo
出处
《中国新闻传播研究》
CSSCI
2018年第2期163-176,共14页
China Journalism and Communication Journal
关键词
改革开放
《中国妇女报》
女性形象
性别意识
reform and opening-up
China Women’s News
female image
gender awareness
