摘要
意识形态学说是马克思主义中非常重要的一部分,资本主义意识形态主要表现为经济拜物教。在描述意识形态和拜物教时,马克思使用了光学和视觉的隐喻。本文由此切入,以摄影及其前身的光学媒介为核心,勾连出不同时代的观看方式、认知秩序和社会经济,意在说明摄影等光学媒介如何形塑了19世纪以来的资本主义意识形态,物质工具如何影响观念的结构;现代的技术化影像,为何成为资本主义社会商品和金钱崇拜的绝佳载体。最后,思考在媒介技术变革的当今,如何通过技术哲学之路重回、继承和发展马克思主义,让马克思主义继续指引新闻传播研究。
The theory of ideology is one of the significant parts in Marxism,while Fetishism serves as the core concept in capitalistic ideology.In the interpretation of ideology and Fetishism,Marx used the metaphor of optics and vision.Drawing on Marx’s explication and the discussion of photography and its optic medium,this article tried to depict the way of viewing,cognition and social economics in different ages and explain how photography has helped shape capitalistic ideology ever since the 19 th century and how the material instruments have influenced the ideological structure;how the modern technical visual products became the ideal carrier of Fetishism in capitalistic societies.In the final part of this article,researcher discussed how to develop journalism and communication studies with the tool of technical philosophy and under the guidance of Marxism in the times of media technological revolution.
作者
秦瑜明
高鹏宇
Qin Yuming;Gao Pengyu
出处
《中国新闻传播研究》
CSSCI
2018年第1期100-112,共13页
China Journalism and Communication Journal
关键词
摄影
意识形态
拜物教
光学媒介
技术化影像
photography
ideology
Fetishism
optic medium
technological visual products
