1Aaker David.Managing Brand Equity:Capitalizing on the Value of a Brand Name[]..1991 被引量:1
2Monroe,Kent B,And R.Krishnan.The effect of Price on SubjectiveP roductE valuation[].perceived Quality:How Consumers View Stores and Merchandise.1985 被引量:1
3Peterson,Robert A,And William R.Wilson.Perceived Risk and Price-Reliance Schema and Price-Perceived-Quality Mediators[].Perceived Quality.1985 被引量:1
4Dodds,William B,Kent B.Monroe,and Dhruv Grewal.Effects of Price,Brand and Store Information o Buyers Product Evaluation[].Journal of Marketing.1991 被引量:1
5Bilkey,W.J,Nes,E.“Country-of-origin effects on product Evaluation,”[].Journal of International Business Studies.1982 被引量:1
6Han,C Min."Testing the Role of Country Image in Consumer Choice Behavior,"[].European Journal of Marketing.1990 被引量:1
7Samiee,S."Consumer Evaluation of Product in a Global Market,"[].Journal of International Busi-ness Studies.1994 被引量:1