摘要
网络经济的进步正在促进企业的不断发展,CRM将是企业进行转变的最好突破口。实施CRM要求企业更了解现存的和潜在的客户,要求企业能够及时准确地调整内部管理以适应变化,这就要求企业对CRM的应用方案作出准确的分析,并提出适合的解决方案。针对以上两点阐明观点,帮助企业调整内部管理,适应当前信息社会的发展。
Improvement of network economy is advancing development of enterprise, and CRM is probably the best entrance for enterprise to make transitions.To implement CRM, the enterprise has to know better current and potential customers,and adjusts internal management to adapt to these changes. So it is important to exactly analyze CRM project and provide appropriate solution.The article will explain these views to help enterprises adjust internal management,so that they will adapt to the development of international society.
出处
《计算机应用研究》
CSCD
北大核心
2004年第1期176-178,257,共4页
Application Research of Computers
关键词
客户关系管理
呼叫中心
客户
Customer Relationship Management CRM)
Call Center
Customer
