摘要
委婉语被广泛运用于社会交际之中。广告中恰当地运用委婉语能够增强语言的说服力和诱惑力,吸引消费者的注意。本文主要从词汇、句法和修辞等方面具体分析委婉语在广告英语中的表现手法。
Euphemism is widely used in social communication.The appropriate application of euphemism in advertising can strengthen conviction and add attraction.The paper studies the expression of euphemism in advertising English from lexical,syntactical and rhetorical level.
关键词
委婉语
广告语言
表现手法
Euphemism
Advertising language
Expression method
