摘要
文化产业"走出去"是增强国家文化软实力、弘扬中国精神、传播中国价值、提高中国话语权的重大战略。作为文化产业重要组成部分的电影产业,是我国文化产业中最早实施"走出去"战略的领域。经过十多年的布局与发展,中国电影"走出去"取得了一定成效,在传播中国文化和价值、弘扬中国精、减少中国文化与异域文化冲突中发挥了重要作用,提升了中国的文化软实力、国际竞争力和影响力,但总体而言,由于在电影工业化生产能力、国际化经验、电影专业人才等方面的不足以及文化折扣的影响,中国电影的海外竞争力和影响力依然不高、在国际市场上的弱势地位还没有从根本上得到改变、"走出去"依然任重道远。本文以印度电影为参照系讨论中国电影"走出去"策略。以印度电影产业发展及国际化经验为借鉴,并结合中国实际进行研究后发现,发掘文化共通性,讲述直通人心好故事,提升本土化叙事能力,引发海外观众情感共鸣,以地缘文化为突破口,减少跨文化传播障碍,是中国电影"走出去"的现实路径。
"Going out"of the cultural industry is a major strategy to strengthen the country's cultural soft power,promote the Chinese spirit,spread Chinese values,and increase China's voice. As an important part of the cultural industry,the film industry is the first area in China's cultural industry to implement the"go out"strategy. After more than a decade of layout and development,Chinese films have made certain achievements in spreading Chinese culture and values,promoting Chinese essence and reducing conflicts between Chinese culture and foreign cultures. Chinese cultural soft power,international competitiveness and influence have been enhanced,but in general,due to the lack of production capacity in film industrialization,international experience,film professionals,and the impact of cultural discounts,etc.,the overseas competitiveness is not strong and influence of Chinese films is still not big,the disadvantaged position in the international market has not been fundamentally changed,and "going out"still has a long way to go. This paper discusses the strategy of "going out"in Chinese film with the reference to Indian film. Based on the experience of the development and internationalization of the Indian film industry,and based on China's actual research,it has been discovered that exploring cultural commonality,telling good stories that lead directly to the people's hearts,improving local narrative ability,triggering emotional resonance among overseas audiences,and using geopolitical culture as a breakthrough,reducing barriers to cross-cultural communication is a realistic way for Chinese films to "go out".
出处
《新闻与传播评论》
CSSCI
2018年第5期121-128,共8页
Journalism & Communication Review
基金
国家社会科学基金重大项目(17ZD06)
关键词
跨文化传播
电影国际化
中国电影“走出去”
intercultural communication
film internationalization
going out of Chinese film
