摘要
文化产业的发展为文化贸易的扩大奠定了基础,文化贸易又反过来对文化产业的发展产生促进作用,而文化实力决定了一个国家文化贸易的规模。目前,我国文化产业出口势头强劲,但出口结构存在不合理之处。提升文化实力,扩大文化影响力,是促进国际文化贸易的有效途径。
The development of cultural industry lays a foundation for the expansion of cultural trade,while the latter has positive effect on the former in turn.The scale of cultural trade in a country is ultimately determined by soft power of its national culture.The export of cultural trade is developed fast in our country at present,but the export structure has irrational points.Increasing the culture strength and expand the culture influence is the effective approaches to promote the international trade of culture.
出处
《艺术探索》
2011年第3期79-82,144,共4页
Arts Exploration
关键词
文化产业
文化贸易
互动
发展战略
cultural industry
cultural trade
interaction
development strategy
