摘要
伴随着网络市场的迅速发展,大学生群体成为网上市场的主角,研究大学生网络购物行为具有重要价值。
With the rapid development of the network market,college students become the main players in the market of online shopping behavior of college students,the network has important value
出处
《电子测试》
2013年第3X期207-208,共2页
Electronic Test
关键词
大学生
网络购物
营销策略
college students
online shopping
marketing strategy