摘要
为了应对加入WTO后我国成品油销售面临的竞争,提出以低成本战略、企业再造战略、品牌营销战略、服务营销战略作为提升成品油销售企业竞争力的重要策略。
To cope with the competition facing China oil product marketing after entering WTO, the paper suggests taking the strategies of low cost, giving the enterprise a new lease of life, brand name marketing and service marketing as a major tactic to promote the competitiveness of oil product sales.
出处
《当代石油石化》
CAS
2003年第11期30-32,共3页
Petroleum & Petrochemical Today
关键词
企业竞争力
低成本战略
品牌营销战略
服务营销战略
enterprise competitiveness, low cost strategy, brand name marketing strategy, service marketing strategy
