摘要
从国际贸易的角度,探讨了实施绿色营销战略对我国及我省扩大出口的重大现实意义,认为它是突破国外对我国出口商品设置绿色壁垒的有效途径,并提出实施绿色营销战略的若干对策。
From the perspective of international trade, this article analyses that implementing green marketing strategy is meaningful to our country and our province in enlarging export. It is an effective way to pierce through green barriers set by foreign country. Then the author puts forward some countermeasures on how to implement green marketing.
出处
《福建工程学院学报》
CAS
2003年第3期60-63,共4页
Journal of Fujian University of Technology
