摘要
中国即将加入世贸 ,中国企业要在新世纪的竞争中取胜 ,必须实行绿色营销战略。本文对绿色营销战略的内涵。
China will shortly enter the WTO,and if Chinese businesses wish to be successful in the comperition of the new century,they must follow a strategy of green business practies This article discusses the implications,importance and the method of implementing green business
出处
《生态经济》
CSSCI
北大核心
2001年第9期74-76,共3页
Ecological Economy
