摘要
本文调查了中国网络营销的社会环境现状 ,包括政府、企业、消费者参与网络营销现状 ,总结了网络营销带给社会的经济效益和社会效益。
This paper has investigated the social environmental present situation of Chinese network marketing,including government,enterprise and customer,participate in network marketing present situation,summarized network marketing to bring social benefit and economic benefit.
出处
《情报科学》
CSSCI
北大核心
2003年第11期1142-1144,共3页
Information Science
