摘要
电子商务评价理论成为近几年电子商务应用领域的前沿问题之一。目前对电子商务的评价指标及评价方法研究有多种视角,而本文主要采用数据包络分析(DEA)与比率分析相结合的新方法来比较行业之间的电子商务绩效差异,兼顾了总体性与局部性的特点,避免了其他评价方法的主观性,从而使评价结果更具参考价值。
The theory of electronic commerce evaluation has recently emerged as a cutting-edge issue in the field of e-commerce application. Indexes and approaches of evaluating e-commerce differ in current scholarship. This study attempts to compare profession-based e-commerce performances by combining DEA with rate analysis. Devoid of the subjectivity of other evaluating approaches, this eombined approach takes into account both parts and the whole, with findings constituting a more valuable point of reference.
出处
《深圳大学学报（人文社会科学版）》
CSSCI
北大核心
2009年第2期70-73,共4页
Journal of Shenzhen University：Humanities & Social Sciences
基金
深圳市教育"十一五"规划重点课题"电子商务热点问题分析及开放教育电子商务人才培养模式的研究与实践"(项目编号:2008-A320)
