摘要
综述了国内旅游地现实形象评价的现状,在借鉴前人研究成果的基础上,运用层次分析法和模糊数学方法建立了旅游地形象评价指标体系,提出了一套旅游地现实形象评价方法。该方法将旅游地现实形象分为3个部分:服务形象、实力形象和外观形象,通过对这3个部分的分别评价来反映旅游地的整体形象价值,有利于提高旅游地形象评价的定量化程度。
The evaluating is the foundation and precondition of the tourism image design. However,there is no mature theory and techniques about the evaluating tourism image at present in our country. The author discusses the evaluating of the tourism image with the methods of AHP and fuzzy mathematics based on the preceding fruits,which can be diveded into three parts including service image, fundamentality image and appearance image. It is the beginning and trying for quantifying the tourism image design.
出处
《科技进步与对策》
CSSCI
北大核心
2003年第10期133-135,共3页
Science & Technology Progress and Policy
