摘要
"互联网+旅游"的新模式打破了传统旅游业在空间地域上的限制,为旅游形象的传播提供了有效途径。以韶山官方网络平台宣传文本、携程旅行网上发布的游记为数据样本。借助ROST CM6分析软件提取韶山官方投射和游客感知的旅游形象高频词,建立分析类目,构建社会关系与语义网络,分析情感倾向,对比分析韶山官方投射与游客感知的旅游形象。研究发现,韶山旅游官方投射形象与游客感知形象在存在差异,游客对韶山旅游资源、旅游活动、旅游设施方面感知较高,但游客对韶山红色历史文化形象的感知还与投射形象存在差距。应加强自然资源宣传、提升游客体验、完善基础设施、提高服务质量,实现旅游投射预期目标。
The new model of ＂Internet ＋ Tourism＂ breaks the limitation of traditional tourism in the spatial region and provides an effective way for the spread of tourism image. The article uses the official website of Lushan to promote the text and travel notes posted on Ctrip. corn as a sample of data. ROST CM6 analysis software is used to extract the high-frequency words of Lushan official projections and tourists＇ perception of tourism images, establish analysis categories, construct social relations and semantic networks, analyze emotional inclinations, and compare and analyze Lushan official projections and tourists＇ perceived tourism images. The study found that there is a difference between the official projection image of Lushan Tourism and the perceived image of tourists. Tourists have higher perceptions of Lushan tourism resources, tourism activities and tourism facilities, but tourists＇ perception of Lushan＇s red historical and cultural image needs to be further strengthened. In response to the research conclusions, suggestions were made to strengthen the promotion of natural resources, enhance the tourist experience, improve the infrastructure and improve the quality of services.
作者
林龙飞
吴柳柳
LIN Long-fei;WU Liu-liu(Business School of Xiangtan University,Xiangtan,Hunan 411105)
出处
《怀化学院学报》
2018年第10期24-29,共6页
Journal of Huaihua University
基金
国家自科基金项目"旅游地游客网络关注度与客流量时空分布特征及互动机制研究"(41501156)
关键词
网络文本
韶山
投射形象
感知形象
network text
Shaoshan
projection image
perception image
