摘要
随着社交网络时代的不断发展,消费者参与社交网络营销的情况不断增多,以下本文根据消费者参与社交网络营销活动的意愿展开研究,根据问卷调查结果掌握消费者对社交网络营销活动的支持度和参与度,提出改进消费者积极参与社交网络营销的对策,为企业探索满足消费者参与要求的营销策略。
with the continuous development of the social network era,consumers to participate in the social network marketing is growing,the following paper will carry out the research from the will of the consumers to participate in the social network marketing activities.While I get the degree of support and participation of consumers 'social network marketing activities according to the results of the questionnaire survey,I can give suggestions improving consumers' participation in the social network marketing activities and explore the marketing strategy satisfying requirements of consumers' participation for enterprises.
出处
《山东农业工程学院学报》
2016年第8期130-131,共2页
The Journal of Shandong Agriculture and Engineering University
关键词
消费者
社交网络
营销因素
Consumer
Social network
Marketing factors
