摘要
我国旅游业高速发展的同时,旅游产品的营销水平却并不高。通过分析后营销管理的定义、核心及游客背离的原因,提出后营销管理在旅游营销中使用的方法以提升旅游产品的营销水平。
Although our national tourist is developing at a high spped, its marketing level is still low. By analyzing the definition of after-marketing management, core of after-marketing management and the cause of tourists falling away, this article suggests after-marketing management be used to improve marketing level of tourist product.
出处
《商业研究》
北大核心
2003年第13期57-59,共3页
Commercial Research
