摘要
通过分析品牌问题的生态学实质 ,提出品牌生态系统的结构 ,并就品牌生态系统的动力学机制进行了归纳。在此基础上 ,着重就品牌生态调控的原理进行探讨 ,构建了品牌生态调控的指标体系。
The structure of brand ecosystem is put forth by making an analysis of the ecological substance of the brand question.The dynamics principle of brand ecosystem is generalized.Based on it,emphatically with the exploration of the theory of brand ecological adjustment and control,the indication system of brand ecological adjustment and control is made.
出处
《重庆交通学院学报（社会科学版）》
2003年第2期35-38,共4页
Journal of Chongqing Jiaotong University(Social Sciences Edition)
关键词
品牌
生态调控
品牌生态系统
brand
ecological adjustment and control
brand ecosystem
