摘要
企业并购后的品牌整合是在复杂多变的环境中进行的,品牌整合系统是一个复杂适应系统。本文基于复杂适应系统(CAS)理论视角,分析了并购后品牌整合系统的特征和机制,依据品牌整合目标构建了企业并购后品牌整合系统。
Brand integration system is a complex adaptive system in which the process of brand integration after enterprises merging and acquisition is promoted in a complicated and changeable environment. The paper analyzed the characteristics and mechanism of brand integration system after enterprise merging and acquisition, establishes brand integration system according to the goal of brand integration based on the complex adaptive system （CAS） theory.
出处
《北京市经济管理干部学院学报》
2010年第2期23-26,66,共5页
Journal of Beijing Economic Management Institute
关键词
复杂适应系统
企业并购
品牌整合系统
complex adaptive system
enterprises merger and acquisition
brand integration system
