摘要
奥运会商业化运作使奥林匹克运动得到了空前的发展,但是,愈演愈烈的商业开发和对商业利益的过度追求也产生了一定的负面效应,给现代奥运会和奥林匹克运动带来了一系列难以克服和解决的问题。采用文献资料法、访问座谈法等,对奥运会商业化运作所产生的负面效应进行了全面、客观的探讨与分析,并就如何解决问题提出了几点对策。
The overall commercialization of Olympic Games which began in 1980 makes unprecedented development of Olympics. However, a seri es of problems are brought to Olympics for the sake of the commercial developmen t growing in intensity and the over seeking commercial profits. Hence, this arti cle analyzes these problems completely and objectively by adopting ways of reso rting to documents ,interviewing , etc. And this article also attempts to find o ut resolutions to these problems.
出处
《浙江体育科学》
2003年第2期11-13,共3页
Zhejiang Sport Science
关键词
奥运会
奥林匹克运动
商业化
Modern Olympic Games
Olympics
commercialization
