摘要
奥运会商业化运作使奥林匹克运动得到了空前的发展,但是愈演愈烈的商业开发和对商业利益的过度追求也产生了一定的负面效应,给现代奥运会和奥林匹克运动带来了一系列难以克服和解决的问题。采用文献资料法,对奥运会商业化的发展过程和过度商业化运作所产生的负面效应进行了阐述和分析。
The commercialization running has made Olympic Games get unprecedented development, but the increasingly fierce commercial development and the excessive pursuit for commercial benefits have brought some negative effects and a series of problems that is hard to surmount and solve. With document information method, an elaboration is made on the negative effect of over commercialized running.
出处
《河北体育学院学报》
2005年第2期16-17,42,共3页
Journal of Hebei Sport University
关键词
奥运会
过度商业化
弊端
Olympic Games
over commercialization
disadvantage
