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旅游类高职高专国际商务礼仪教学的必要性及策略 被引量:3

The Necessity and Strategies of International Business Etiquette Teaching in Tourism Vocational Colleges
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摘要 国际商务礼仪的内容主要包括商务用语、服饰和送礼物三个部分。国际商务礼仪是一个人整体素养的一种体现。作为旅游类高职高专院校的学生,学习国际商务礼仪有其独特的必要性。同时,我们可以通过多种措施来帮助学生们学好国际商务礼仪,为他们将来的就业提供一项实用的专业技能。 International Business Etiquette is one of the most important sections of Business English in college English teaching. It mainly contents business terms,costumes and gift giving. It is very significant to learn the international business etiquette,because it is the key point to decide whether one business activity can reach its original goal or not,and also because it is an excellent expression of a person’s complete accomplishments. As a student of tourism vocational college,one must learn the international business etiquette well owing to its unique reasons. At the same time,we can help the students to master it by using different kinds of strategies,which will provide them a practical professional skill in their future work.
作者 王宏
出处 《浙江旅游职业学院学报》 2007年第2期92-95,共4页 Journal of Tourism College of Zhejiang
关键词 国际商务礼仪 旅游类高职高专院校 必要性 措施 international business etiquette tourism vocational college necessity strategies
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