摘要
银发旅游市场的兴起与发展在很大程度上满足了老年人的旅游需求。但因生理、心理、经济等因素的限制,仍有部分老年群体无法进行实地旅游。虚拟旅游的出现,帮助老年人实现了足不出户就可以畅游世界。文章突破以往研究视角,在前人对虚拟旅游相关研究的基础上,基于"推-拉"理论探究社会学意义背景下老年人虚拟旅游的发展。通过问卷调查与访谈相结合的研究方法,对老年人的人口学特征及虚拟旅游"推-拉"因素进行分析,指出发展虚拟旅游对老年群体所具有的社会意义。以期在为老年人虚拟旅游的深层发展提出建议的同时,唤起社会各界对老年人更多的人文关怀。
Although the rise and development of senior tourism market to great degree meets the demands of seniors'tourism, because of the restriction of the factors such as action inconvenience,psychological,mental and economic barriers,it is impossi-ble for those special seniors to go travelling.However,with the technology of virtual reality (VR)and the rapid development of network technology,they can realize the dream of traveling through virtual tourism without moving.The paper breaks through the traditional research perspective,based on the foundation of previous researchers,combined with “push and pull”theory,by the means of questionnaire survey and interviews,analyzes the demographic characteristics of senior citizens,push factors and pull factors of virtual tourism,and the seniors'motivation in the virtual tourism,gets push motivation and pull motivation of senior vir-tual tourism.Meanwhile,the paper aims to explore the need and possibility of senior citizens to participate in virtual tourism,to point out the social significance of virtual tourism on senior citizens.The paper intends to provide suggestions for the deep develop-ment of virtual tourism designed for senior citizens,at the same time,to arouse further humanistic concern about senior citizens from all walks of life.
出处
《旅游研究》
2015年第3期58-62 81,81,共6页
Tourism Research
基金
国家自然科学基金项目"旅游地品牌资产概念模型及驱动路径研究:游客视角"(41301157)
关键词
虚拟旅游
老年人
“推-拉”理论
人文关怀
virtual tourism
the old
'push and pull' theory
humanistic concern
