摘要
随着技术的不断革新和发展,手机、平板电脑等移动互联终端的普及,众多的新媒体平台开始逐渐完善并成熟,为广大受众提供了方便且快捷的信息发布渠道。各种自媒体纷纷出现,并得到规模化、快速化扩张,依托自媒体的内容创业快速兴起。但随着自媒体的快速发展,带来了标题党、编造内容、抄袭、发布低俗色情内容、网络谣言等问题,而依托于自媒体平台的内容创业也出现了同质化竞争严重、盈利模式模糊、用户黏性下降等诸多发展问题。从自媒体乱象入手,结合内容创业的现状,分析目前内容创业中存在的问题,指出内容创业未来的发展方向。
With the continuous innovation and development of technology and the popularization of mobile Internet terminals such as mobile phones and tablet computers,many new media platforms have gradually improved and matured,providing a convenient and fast channel for the general audience to release information.Various kinds of self-media have emerged,and get scale,rapid expansion,relying on the rapid rise of self-media content entrepreneurship.But with the rapid development of the self-media,it has brought problems such as party headlines,fabricated content,plagiarism,publishing vulgar pornographic content,online rumors,etc.And relying on the media platform from the content of the venture has also emerged homogenization competition,profit model and decline in user viscosity,and many other development issues.Starting from the disorder of media and combining with the present situation of content entrepreneurship,this paper analyzes the problems existing in the current content entrepreneurship,and advances the future development direction of content entrepreneurship.
作者
吴昊
要毅
邢文君
吴新文
WU Hao;YAO Yi;XING Wenjun;WU Xinwen(Hubei Association of Professional Journalists;Hubei Academic of Scientific and Technology Information;Hubei science and technology media Co.,Ltd.,Wuhan 430071,China)
出处
《科技创业月刊》
2018年第12期117-120,共4页
Journal of Entrepreneurship in Science & Technology
关键词
自媒体乱象
内容创业
发展方向
self-media chaos
content entrepreneurship
development direction
