摘要
互联网时代消费者需求日益个性化,传统封闭式研发受到冲击。自媒体为实现与外部资源协同的开放式研发创造可能。基于价值链视角并运用多案例研究法,本文搜集整合海尔和小米两家企业自媒体与用户互动内容,搭建“用户-企业协同创新”模型,揭示用户参与对价值链活动的影响及自媒体作用机制:创意构想阶段,通过自媒体交互捕捉用户需求,人力资源管理活动获得增值;研发设计阶段,自媒体创造调研环境并整合设计资源,技术开发和人力资源管理活动获得增值;生产测试阶段,用户与企业持续互动促进产品迭代,生产经营活动获得增值;推广销售阶段,自媒体拓展营销渠道,用户持续进行问题反馈,营销和服务活动获得增值。
In the Internet era,We-media creates chances to realize open R&D in collaboration with external resources.This article builds a“User-Enterprise Collaborative Innovation”model based on the interaction between the We-media of Haier Group and Xiaomi Tech and their customers and analyzes the impact of user participation on the value chain activities.At idea creating stage,enterprises discover potential demand of the users by We-media interaction,which creates added value for human resource management activities.At the designing stage,We-media creates an online research environment and integrates design resources to create added value for technology development activities and human resource management activities.At the production and testing stage,users and enterprises work together to improve product design and the production and operation activities gain value.At the stage of promotion and launch,We-media expands marketing channels,while users continue to give feedback on problems,marketing and service activities gained value.
作者
黄宏斌
刘芳林
HUANG Hongbin;LIU Fanglin(Tianjin University of Finance and Economics,Tianjin,300204,China)
出处
《金融评论》
CSSCI
北大核心
2019年第5期89-101,118,共14页
Chinese Review of Financial Studies
基金
国家自然科学基金面上项目“上市公司自媒体信息披露及互动的影响因素及经济后果:基于微博、微信的研究”(项目编号:71872121)
国家自然科学基金青年项目“投资者情绪、信贷融资与资源配置效率”(项目编号:71402115)
教育部人文社科重点研究基地重大项目(项目编号:15JJD6300001)
天津财经大学优秀青年学者资助计划(项目编号:YQ1507)
关键词
自媒体
用户协同创新
价值链活动
We-Media
Collaborative Innovation
Value-added
Multi-case Approach
