摘要
优质名茶品牌茶都有一个发生发展的创新过程。地处湘赣边境罗霄山片区攻坚扶贫特困县之一的桂东县,具有创新茶品牌的特有区域比较优势,桂东人也创造了一套塑造优质品牌茶的方式方法,使桂东玲珑品牌茶呈现出布局科学合理,产品结构优良;政府引导,企业主导,茶农参与;依靠科技创造品牌,建立严格质量监控和追溯制度发展品牌的特点。桂东人应利用国家"一带一路"新战略机遇,继续扩大创新品牌优势,抢占更大国内外茶市场。
Tea of high quality,famous tea and brand has an innovative process of occurrence and development.Guidong county,located in the Hunan Jiangxi border area luoxiaoshan poor county alleviation poverty area,regional innovation has unique tea brand advantage,Guidong people also created a set of ways to create high-quality brands of tea,the Linglong tea brand showing Guidong scientific and reasonable layout,product structure is excellent;under the guidance of the government,enterprises,farmers participate in;rely on science and technology to create the brand,features of establishing of strict quality control and traceability system of brand development.People should use the national 'Belt and Road Initiative' new strategic opportunities,continue to expand the brand innovation advantage,seize greater domestic tea market.
出处
《佳木斯职业学院学报》
2017年第8期424-425,共2页
Journal of Jiamusi Vocational Institute
基金
湖南省教育厅科研课题"四化两型"战略决策背景下湖南乡村旅游电子商务应用研究(项目编号:15C0500)成果之一
关键词
桂东县
优质创新茶品牌
玲珑茶
Guidong County
innovative and high quality tea brand
Linglong tea
