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高校新闻宣传工作者媒介素养教育研究 被引量:2

News propaganda media literacy education research of colleges and universities
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摘要 媒介种类形态多样、影响力巨大,这是高校新闻宣传工作的特点。随着自媒体为代表的信息时代到来,以传媒一元化、集中化为特点的高校新闻宣传工作格局已不适应新形势的需要。必须因应媒介发展进程、表现形态、内在属性等特点,从制度和执行等不同层面,有效开展科学性和针对性的媒介素养教育,提升高校新闻宣传工作者的媒介素养,从而增强高校新闻宣传工作的宣传力、传播力和引导力,切实实现"环境监测""社会协调"和共同发展。 There're many kinds media, it is the characteristic of the news propaganda work. As represented by the information era, the media in centralized media, concentrated into the characteristics of news propaganda work in colleges and universities pattern has not adapted to the needs of the new situation. Must respond to the intrinsic attributes such as media development process, forms, characteristics, from such aspects as system and enforcement, effective to carry out the scientific and pertinence of media literacy education, improve media literacy of news propaganda workers at colleges and universities, to enhance the news propaganda work of propaganda force and transmission force and guidance force, to achieve "environmental monitoring" social harmony "and" common development.
作者 曾妍
出处 《佳木斯职业学院学报》 2015年第7期268-269,共2页 Journal of Jiamusi Vocational Institute
关键词 高校 新闻宣传 媒介素养 媒介素养教育 colleges and universities news propaganda media literacy media literacy education
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  • 1Lee Rainie,Barry Wellman.Networked:The New Social Operating System. . 2012 被引量:1

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