摘要
随着经济全球化的不断发展,世界各地之间的联系越来越密切,这就使得商务英语教学的重要性进一步凸显出来。本文以基于跨境电商的商务英语教学改革与实践为题,从高校英语外贸人才培养存在的问题解析入手,就改革商务英语教学应该遵循的原则展开了深入的探讨与分析,有针对性地提出开展商务英语改革的重要手段,对跨境电商的商务英语教学改革与实践研究具有一定的指导意义和借鉴价值。
With the continuous development of economic globalization, the connections between the world become closer, which highlight the importance of business English teaching. In this paper, based on the business English teaching reform and practice under the cross-border business, and with the problems existing in the cultivation of talents of foreign trade, the paper explores the in-depth discussion and analysis with principle the business English teaching reform should follow, and puts forward the important means of the business English reform, so as to give certain guiding significance and reference value to business English teaching reform and practice based on the cross-border business.
出处
《海外英语》
2016年第2期1-2,7,共3页
Overseas English
关键词
跨境电商
商务英语
改革
实践
cross-border business
Business English
Reform
practice
