摘要
随着电子商务在我国的蓬勃发展,跨境电商在对外贸易中也发挥中越来越重要的作用。跨境电商为高校商务英语专业的发展提供了广阔的前景,同时也为其带来了巨大挑战。本文试从商务英语教学现状分析入手,就如何利用跨境电商带来的契机,为社会培养满足市场需求、岗位要求的商务英语专业人才提出了相关策略。
With the vigorous development of e-commerce in China, cross-border e-business plays an increasingly important role in foreign trade. Cross-border e-business provides a broad prospect as well as great challenges for development of college business English. The paper starts from analysing the status quo of business English teaching. Then it puts forward the relevant strategies on how to use the opportunities brought by cross-border e-business to cultivate talents that meet the needs of the market and fit job requirements.
出处
《萍乡学院学报》
2017年第5期114-116,共3页
Journal of Pingxiang University
基金
江西省社会科学规划项目(15wx209)
关键词
跨境电商
商务英语
教学改革
校企合作
cross-border e-business
business English
teaching reform
school-enterprise cooperation
