摘要
在市场经济中 ,任何企业、任何产品都有其生命周期 ,企业为了生存和发展 ,在不同发展阶段采取相应的经营战略至关重要。其中 ,多元化经营战略是谈论最多的一种。实践证明 ,多元化经营战略既是机遇 ,又是陷阱。因此 ,对企业采用多元化经营战略要有正确的认识 ,这种战略只是企业发展到一定阶段自身积累得以完善 ,为了可持续发展而采取的形式。目前 ,我国黄金企业成功采用多元化经营战略很少 ,黄金企业同其他企业一样 ,只要在主导产业做强、做大的同时 ,在项目选择上决策正确 ,顺应市场 。
In market economy, any enterprise and product has its lifecycle. It's important for the enterprise to take the relevant strategy in different stages for its existing and development,the multi-management strategy is one of which talks most. By practice, it's both opportunity and trap, therefore, it's necessary to take right recongnization on enterprise adopting multi-management strategy. This is a necessary way for the enterprises to accomplish sustained development. Nowadays, there are few gold enterprises have successfully used the multi-management strategy, but like any other enterprises, as long as the gold enterprises select the right items that meet the market while developing their central occupation, the multi-management will run successfully.
出处
《黄金地质》
2002年第4期72-75,共4页
Gold Geology
