摘要
本文以云冈石窟文创产品为研究对象,旨在通过多维度消费场景的构建,探索其创新设计路径。借助文献综述与实地考察方法,首先梳理了云冈石窟现有文创设计的现状,并深入分析了市场需求与消费者偏好。基于此,运用场景化思维,从物理空间、时间、社交互动、个性化与定制化、情感与文化等维度出发,构建了多元化的消费场景。针对不同场景特点,规划深度文化产品、便携纪念品、实用器具、艺术收藏品、联名商品及数字化产品等多样化文创产品方案。研究结论表明,多维度消费场景的引入有助于提升用户体验,增强文化认同感,促进云冈石窟文化的现代传承与创新发展,为文创产品的精准开发与市场拓展提供了新思路。
This article takes the cultural and creative products of Yungang Grottoes as the research object,aiming to explore their innovative design path through the construction of multi-dimensional consumption scenarios.By using literature review and field investigation methods,the current situation of cultural and creative design in Yungang Grottoes was first sorted out,and market demand and consumer preferences were analyzed in depth.On this basis,using scenario based thinking,diversified consumption scenarios were constructed from dimensions such as physical space,time,social interaction,personalization and customization,emotions and culture.Based on the characteristics of different scenarios,plan diversified cultural and creative product solutions such as deep cultural products,portable souvenirs,practical tools,art collections,co branded products,and digital products.The research conclusion shows that the introduction of multi-dimensional consumption scenarios helps to enhance user experience,strengthen cultural identity,promote the modern inheritance and innovative development of Yungang Grottoes culture,and provide new ideas for the precise development and market expansion of cultural and creative products.
作者
宋海燕
SONG Haiyan(School of Digital Media,Shenzhen Polytechnic University,Shenzhen 518107,China)
出处
《鞋类工艺与设计》
2024年第23期29-31,共3页
SHOES TECHNOLOGY AND DESIGN
基金
山东工艺美术学院2019年度国家社科基金艺术学重大课题子课题《云冈石窟纹饰设计创意衍生产品设计》(项目编号:6023242037S)。
关键词
云冈石窟
文创设计
多维度消费场景
文化传承
创新发展
yungang grottoes
cultural and creative design
multidimensional consumption scenarios
cultural inheritance
innovation-driven development
