摘要
银发经济视域下,我国老年体育旅游消费市场潜力巨大,亟待进一步挖掘释放。该研究通过文献资料法与逻辑推理法,在厘清我国老年体育旅游产业发展演进历程的基础上,进一步明晰银发经济视域下我国老年体育旅游消费潜力释放的促进机理,以期为进一步充分挖掘与释放我国老年体育旅游消费潜力提供理论参考与实践借鉴。研究发现,当前我国老年体育旅游消费存在需求型政策欠缺与内容粗放、城乡区域性差异显著、老年体育旅游产品服务同质化以及老年群体“数字鸿沟”等问题。据此,提出相应的纾解策略:拓增需求型政策且细化制度内容,强化老年体育旅游消费政策引导效能;协同多方行政部门力量,弥合城乡老年体育旅游消费区域性差异;充分挖掘地方特色文化资源,深化老年体育旅游服务人文关怀;加强老年群体数字技能应用与实践,强化老年体育旅游技术嵌入。
Under the perspective of silver economy,the elderly sports tourism consumption market in our country has a huge potential,which should be fully tapped and released.Through the method of literature and logical reasoning,on the basis of clarifying the development and evolution of China′s elderly sports tourism industry,this study further clarified the promotion mechanism of the release of elderly sports tourism consumption potential in China from the perspective of silver economy,in order to provide theoretical and practical reference for further tapping and releasing the consumption potential of elderly sports tourism in China.It is found that there are some problems such as lack of demand policy and extensive content,significant regional difference between urban and rural areas,homogenization of sports tourism products and services for the elderly and"digital divide"among the elderly.Therefore,the corresponding strategies are put forward:expanding demand-oriented policies and refining the content of the system to strengthen the guiding efficiency of sports tourism consumption policies for the elderly;Cooperate with various administrative departments to bridge the regional differences in sports tourism consumption of the elderly in urban and rural areas;Fully tap the local characteristics of cultural resources,deepen the elderly sports tourism service humanistic care;Strengthen the application and practice of digital skills of the elderly,and strengthen the technology embedding of sports tourism for the elderly.
作者
孙晨
李海
SUN Chen;LI Hai(School of Economics and Management,Shanghai Sport University,Shanghai 200438)
出处
《山东体育学院学报》
北大核心
2024年第6期58-66,共9页
Journal of Shandong Sport University
基金
国家社会科学基金一般项目(编号:19BTY012)。
关键词
银发经济
体育旅游
老年体育旅游
体育旅游消费
消费潜力
潜力释放
silver economy
sports tourism
elderly sports tourism
sports tourism consumption
consumption potential
potential release
