摘要
一直以来,外部环境诱导被视为中国网络文学商业化转型的主要原因,对客观因素的片面归咎遮蔽了网络文学商业化发展的内在必然性。只有回到网络文学的具体实践中,对网络文学的读、写、传播进行微观考察,才能真正揭示网络文学商业化转型的内在逻辑:超文本理论家空谈理论,无视超文本理想读者与现实传统读者、数字原住民、电子游戏用户之间的巨大错位,导致研究者们对网络文学先锋性发展的错误预判;文学网站作为写作元程序的一种,推动网络写作冲破精英圈层开始了大众化的蓬勃发展,但这种将用户行为局限在使用者层面的写作模式,挤压了超文本写作的生存空间,也将网络文学的发展与文学网站的发展深度绑定;网络媒介使传统文学制度统御下文学青年们的发表焦虑得以释放,但新的关注焦虑又催生了以虚拟声望大量累积为标志的网络作者资格认证装置和以此为占位资本的网络文学场。
The external environment has long been regarded as the main driving force for the commercialization of Chinese online literature,but such one-sided attribution of objective factors has obscured the inherent inevitability of the commercialization of online literature.Only by returning to the specific practices of online literature and examining the reading,writing and dissemination of online literature at the micro level can we truly reveal the internal logic of the commercialization of online literature.Hypertext theorists merely discuss theories and neglect the huge mismatch between the ideal readers of hypertext and the real traditional readers,digital aborigines,and video game users,which has led the researchers into making a wrong judgement of the pioneering development of online literature.Literary websites,as a kind of writing meta-program,have pushed online writing to break through the elite circle and start its vigorous popularization,but this writing model that confines user behaviors to the user level has squeezed the survival space of hypertext writing,and bound the development of online literature closely to that of literary websites.Online media has released the publication anxiety of the literary youth under the traditional literary system,and the new type of attention anxiety has led to the establishment of the online author qualification mechanism marked by the substantial accumulation of virtual prestige,and the online literary field with it as the positional capital.
出处
《理论月刊》
CSSCI
北大核心
2024年第12期138-147,160,共11页
Theory Monthly
基金
国家社科基金重大项目“中国当代文艺审美共同体研究”(18ZDA227)。
关键词
网络文学
理想读者
元程序
关注焦虑
online literature
ideal readers
meta-program
attention anxiety
