摘要
粮食安全议题对外传播的一系列理念已发展成较为完整的话语体系,具有丰富的理论内涵和重大的实践意义,为各国共同应对粮食安全这一全球性挑战提供了中国方案。研究发现,中国粮食安全对外传播呈现出“人民至上,发展优先,合作至上,命运与共”的特点;作为以国家为主体的全球范围内的行为或组织的呈现模式,全球粮食安全合作不可避免地要在特定框架内进行多元主体间的政治互动。随着媒介化时代的到来,其政策制定与实施愈发受到个体舆论的影响与制约。关键的“意见领袖”甚至可以作为国家层面对外传播的补充,形成全方位、多维度、立体化的对外传播体系。要讲好中国维护粮食安全与积极参与国际农业合作故事,重视农业外交在中国特色外交中的地位与作用,以粮食安全议题展现全人类共同价值理念,通过战略性、系统性的组织传播提升国家形象和话语权建设。未来要重视元首外交话语、主流媒体报道话语、农业外交个体参与者话语这三种相互交织的话语对中国粮食安全议题对外传播话语建构的影响。
The series of concepts related to food security have developed into a relatively complete discourse system,with rich the oretical connotations and significant practical significance,providing a Chinese solution for countries to jointly address the global challenge of food security. Research has found that the issue of food security in China presents a characteristic of “people first,development first,cooperation first,and shared destiny” in its external dissemination.Global food security cooperation,as a presentation model of behavior or organizations on a global scale with countries as the main body,inevitably requires political interaction among diverse entities within corresponding specific frameworks. With the advent of the media era,its policy formulation and implementation are increasingly influenced and constrained by individual public opinion. Key opinion leaders can even serve as a supplement to external communication at the national level,forming a comprehensive,multi-dimensional,and three-dimensional external communication system. We must tell the story of China's maintenance of food security and active participation in global international agricultural cooperation,attach importance to the position and role of agricultural diplomacy in China's distinctive diplomacy,demonstrate the common values of all mankind through food security issues,and enhance the national image and discourse power through strategic and systematic organizational communication. In the future,attention should be paid to the influence of the intertwined discourse of the head of state's diplomatic discourse,official media coverage discourse,and individual participant discourse in agricultural diplomacy on the construction of discourse in China's external dissemination of food security issues.
作者
王壹
张开
WANG Yi;ZHANG Kai
出处
《天津师范大学学报（社会科学版）》
2024年第5期77-88,共12页
Journal of Tianjin Normal University(Social Science)
基金
国家社会科学基金青年项目“信息疫情”中的健康传播信任机制建构与影响研究(22CXW022)
2019年辽宁省教育厅科学研究经费项目“微时代”辽宁媒体舆论引导策略研究(WJC201914)。
关键词
农业外交
粮食安全
国际传播
对外传播
对外话语
agricultural diplomacy
food security
international communication
external dissemination
external discourse
