摘要
在新媒体时代,非物质文化遗产传承与传播面临着新的机遇与挑战。传统造纸工艺作为中国非物质文化遗产的重要组成部分,其传承与传播迫切需要创新。基于此,分析了新媒体环境对非遗传承与传播的影响,提出了传统造纸工艺非遗传承和文化传播的创新策略,包括数字化保护与记录、线上学习平台构建、传承人培养模式创新、内容创新、平台创新、形式创新等,并探讨了传统造纸工艺产业化发展的路径,如电商平台运营、文创产品开发、体验经济模式探索、品牌化运作等,以期为传统造纸工艺的传承发展提供借鉴和参考。
In the era of new media,the inheritance and dissemination of intangible cultural heritage are facing new opportunities and challenges.As an important part of China's intangible cultural heritage,traditional papermaking technology urgently needs innovation in its inheritance and dissemination.This paper analyzes the influence of new media environment on non-genetic inheritance and transmission,puts forward innovative strategies for traditional papermaking process non-genetic inheritance and cultural transmission,including digital protection and recording,online learning platform construction,inheritor training mode innovation,content innovation,platform innovation,form innovation,etc.,and discusses the path of industrialization development of traditional papermaking process.Such as e-commerce platform operation,cultural and creative product development,experience economy model exploration,brand operation,etc.,in order to provide reference and reference for the inheritance and development of traditional papermaking process.
作者
孙世昭
王文波
SUN Shizhao;WANG Wenbo(Xi’an Railway Vocational and Technical Institute,Xi’an 710026,China)
出处
《造纸科学与技术》
2024年第7期152-155,159,共5页
Paper Science And Technology
基金
教育部2020年度高校思想政治理论课教师研究专项教学研究项目(20JDSZK078)。
关键词
新媒体
传统造纸工艺
非遗传承
文化传播
创新策略
new media
traditional papermaking process
not inherited
cultural dissemination
innovation strategy
