摘要
目的媒介整合背景下信息传播方式已经发生巨大变化,但目前我国大部分传统手工艺无法适应新的传播方式,依然沿袭着口传心授的单线性传播形式,致使传播受阻,传承与发展陷入困境。重点探索当前媒介融合背景下传统手工艺再设计的方法,使之可以较好地适应并利用新型传播方式进行广泛而精确的传播,以此摆脱困境。方法解析传统手工艺的传播方式、内容与新型传播模式不相匹配之处,针对痛点,从工艺流程、器物功能、外观形式等方面,探讨传统手工艺再设计的具体思路及方法。结论媒介融合改变了传统手工艺设计的分析思路,传统手工艺在设计时必须要充分考虑新媒介、新受众的特点,针对性地加以创新型再设计,使传统手工艺适合当下的传播形式,符合人们的审美及生活需求,才能获得最佳的传播与传承效果。
The way of information transmission has changed greatly in the context of media mergence. But most of traditional handcrafts fail to adapt to the new transmission mode. As a result, the communication is blocked. They still follow the old oral way to instruct apprentice, and getting the inheritance and development into trouble. This paper aims to explore the methods of redesigning traditional handcraft under the background of media mergence, to aid traditional handcraft adapting and taking advantage of new transmission mode so that to spread it widely and accurately, finally get rid of the dilemma of inheriting and developing. The differences of transmission mode between traditional handcraft and the new media were analyzed, and then the specific ideas and methods of redesigning the traditional handcraft were dis- cussed from the aspects of technological process, functionality and appearance. Media mergence has changed the design thinking of traditional handcraft. To obtain the optimum communicating and inheriting effect, the characteristics of new media and new audiences should be taken into consideration when redesigning the traditional handcraft.
作者
王海鹏
郑林欣
WANG Hai-peng;ZHENG Lin-xin(Zhejiang University of Science and Technology, Hangzhou 310023, China)
出处
《包装工程》
CAS
北大核心
2019年第8期261-265,共5页
Packaging Engineering
关键词
媒介融合
传统手工艺
再设计
传播效果
media mergence
traditional handcraft
redesign
communicating effect
