摘要
目前,秦皇岛至唐山段长城文化品牌设计独特性缺乏,文创产品创意不足,传播渠道与模式单一。对此应遵循物质性与精神性共生、独特性与异质性共存、长城文化与文创产品的深度链接的原则,从长城文化品牌媒体传播设计、品牌文创产品设计入手,打造秦皇岛至唐山段特色长城文化品牌,提升长城国家文化公园(河北段)的品牌影响力。
At present,the cultural brand design of the Great Wall from Qinhuangdao to Tangshan lacks uniqueness,the creative ideas of cultural and creative products are insufficient,and the communica-tion channels and models are single.We should follow the principles of coexistence of materiality and spir-ituality,coexistence of uniqueness and heterogeneity,and deep connection between Great Wall culture and cultural and creative products.Starting from the design of Great Wall cultural brand media communication and brand cultural and creative products,we should create a distinctive Great Wall cultural brand from Qin-huangdao to Tangshan,and enhance the brand influence of Great Wall National Cultural Park(Hebei section).
作者
张璐茜
ZHANG Lu-xi(Department of Arts,Tangshan Normal University,Tangshan 063000,China)
出处
《唐山师范学院学报》
2024年第5期21-25,共5页
Journal of Tangshan Normal University
基金
河北省社会科学基金项目(HB22YS002)。
关键词
长城文化
品牌设计
秦皇岛至唐山段
Great Wall culture
brand design
the Great Wall from Qinhuangdao to Tangshan
