摘要
在当前旅游活动中,文化成为了旅游的生命,也是景区的重要吸引力,旅游文化产业具有极大的发展潜力。但目前河北旅游文化产业开发尚显不足,旅游文化同质化严重,多数景区尚未进行品牌差异化设计。准确把握旅游文化与品牌设计的关系,构建消费者独特的旅游感受,推动旅游文化产业的品牌发展,既是建设旅游文化强省的必由之路,也是提升河北省文化软实力的客观要求。
In the currenttourist activities, culture is the essence of tourism as well as major attraction of scenic spots. Cultural touring industry has a great potential for development. However, the development of cultural touring industry in HebeiProvince seems rather underdeveloped, homogenization in touring ser-vices is serious, and cultural touring programs in many tourist attractionsare lack of differentiation design. It is necessary to accurately grasp the relationship between touring culture and brand design, constructu- nique traveling experiences of tourists, and promote the development of cultural touring brand. Such is an inevitable course to construct a powerful province of cultural touring industry and an objective requirement of strengthening the cultural soft power of HebeiProvince.
出处
《石家庄学院学报》
2017年第5期142-145,共4页
Journal of Shijiazhuang University
基金
2015年度河北省高等学校科学研究计划项目重点项目"品牌设计下的河北旅游产业发展研究"(SD151098)
关键词
河北省
品牌设计
文化资源
HebeiProvince
brand design
cultural resource
