摘要
针对由制造商和资金约束零售商组成的双渠道逆向供应链,研究银行贷款和股权融资下零售商的定价与融资决策。首先,构建两种融资决策下的Stackelberg模型,求解并分析制造商和零售商的最优决策和利润;然后,分析不同情形下零售商的定价与融资决策。研究发现:银行贷款利率和持股比例分别对零售商回收价格具有非线性负向和正向的影响,对零售商回收数量的影响则相反。在两种融资情形下,零售商回收价格和融资决策应综合考虑银行贷款和持股比例。
For a dual-channel reverse supply chain consisting of a manufacturer and a capital-constrained retailer,the retailer's pricing and financing decisions under bank loans and equity financing are explored.Firstly,the Stackelberg model is constructed under two financing decisions by solving and analysing the optimal decisions and profits of the manufacturer and the retailer;then,the pricing and financing decisions of the retailer are analysed separately under different scenarios.it is revealed that bank lending rate and shareholding have nonlinear negative and positive impacts on retailers'recycling prices,respectively,and the vice versa for retailers'recycling quantities.In both scenarios,the retailer's recycling price and financing decisions need to be a combination of bank lending and shareholdings.
作者
胡翠红
吴中碧
Hu Cuihong;Wu Zhongbi
出处
《工程经济》
2024年第6期50-59,共10页
ENGINEERING ECONOMY
关键词
双渠道
逆向供应链
资金约束零售商
定价与融资决策
回收市场规模
Dual-channel
Reverse Supply Chain
Capital-Constrained Retailers
Pricing and Financing Decisions
Recycling Market Size
