摘要
基于场所符号学理论框架,从语言与文化的协同关系层面对湖北省武汉市历史文化街区江汉路步行街的语言景观进行研究。结果发现:江汉路步行街的语言景观以实用交际功能为主,历史文化信息的传递功能为次;江汉路步行街的语言景观反映该地的文化形象定位以本土文化为本色,其他语言文化仅为国际化的手段;传统历史文化包容外来文化并且因其地方特色而独具魅力,极具湖北地方特色的铜铁文化、宗教文化、木兰文化等荆楚文化内涵为传承与推广本土文化提供了重要窗口。另外,江汉路步行街的语言景观也存在部分语言景观过于商业化、材质与街区整体布局不协调、缺乏故事性描述等问题。因此,政府和商家仍需不断优化该地的语言景观,更好地塑造江汉路步行街的文化形象,助力武汉市和湖北省的文化及经济建设。
Based on the theoretical framework of place semiotics,this paper examined the linguistic landscape of Jianghan Road Pedestrian Street,a historical and cultural district in Wuhan City,Hubei Province,with a focus on the synergy between language and culture.The results reveal that:1)the linguistic landscape of the Street prioritizes the practical communicative function,with a secondary emphasis on conveying historical and cultural information;2)the linguis tic landscape of the Street reflects its cultural positioning,highlighting local culture as its essence and utilizing foreign cultures for internationalization;3)the traditional historical culture embrace foreign cultures,and it distinguishes itself due to its regional character;the distinctive Jingchu Culture of Hubei,such as bronze and iron culture,religious culture,and Mulan culture,finds expression on the Street,serving as a significant platform for the preservation and promotion of local cultural heritage.Nevertheless,the linguistic landscape of the Str eet also exhibits some issues,including instances of excessive commercialization,incongruity between certain materials and the overall architectural layout of the district,and a lack of narrative descriptions.Consequently,continuous efforts are required from both the government and businesses to optimize the linguistic landscape,thereby fostering an enhanced cultural identity for Jianghan Road Pedestrian Street,and contributing to the cultural and economic construction of Wuhan City and Hubei Province.
作者
冯学芳
刘静宜
FENG Xue-fang;LIU Jing-yi(School of Foreign Languages,Huazhong Normal University,Wuhan 430070,China)
出处
《汉江师范学院学报》
2024年第4期59-67,共9页
Journal of Hanjiang Normal University
基金
中央高校基本科研业务费专项课题“武汉市历史文化街区语言景观研究——以江汉路步行街为例”(2023WKYXZD006)的阶段性成果。
关键词
语言景观
场所符号学
历史文化街区
江汉路步行街
城市建设
linguistic landscape
place semiotics
historical culture districts
Jianghan Road Pedestrian Street
urban construction
