摘要
教学模式改革是现代教育关注的一个重点话题,高校商科课程的教学模式应该紧跟时代发展。市场营销学是市场营销专业的核心专业课程之一,其教学效果直接关系到学生专业技能及职业素质的培养,对学生学业生涯和职业生涯均有重要的影响。然而,实践中出现了两大现象:学生对课程认知片面,对营销就业岗位热情低,学习内驱力不足;学生学习的参与度低,互动频率低,互动质量差。为此,提出价值共创教学模式,该模式基于“OBE(outcomes-based education)+三因”双理念,以互动为核心,以“三共”为共创目标的新型教学模式。“市场营销学”课程在该模式的指导下,学生的学习效果有了显著提升。
The research of teaching mode is a key topic of concern in modern education,and the teaching mode of business courses in universities should keep up with the times.Marketing is one of the core professional courses in the field of marketing,and its teaching effectiveness is directly related to the cultivation of students’professional skills and professional qualities,which have an important impact on both academic and career development.However,two major phenomena have emerged in practice:students have a one-sided understanding of the curriculum,low enthusiasm for marketing and employment positions,and insufficient learning motivation;The participation of students in learning is low,the frequency of interaction is low,and the quality of interaction is poor.Therefore,a value co-creation teaching model is proposed,which is a new teaching model based on the dual concept of“OBE+three factors”,with interaction as the core and“three co-creation”as the goal.The course of Marketing has significantly improved the learning effectiveness of students under the guidance of this model.
作者
卜庆娟
李朝辉
曹冰
李寒英
BU Qingjuan;LI Chaohui;CAO Bing;LI Hanying(School of Business,Dezhou University,Dezhou Shandong 253023,China;Dezhou Kedaier Group,Dezhou Shandong 253079,China)
出处
《德州学院学报》
2024年第4期101-105,共5页
Journal of Dezhou University
