摘要
本研究基于“精益价值树”重构科技期刊融媒体知识服务建设流程。通过问卷调查法深入研究了84位中国科技期刊编辑和151位科技期刊用户对科技期刊融媒体知识服务的选择偏好。调查覆盖了目标服务场景、服务类型、服务内容、传播渠道等方面。问卷调查结果显示,受到办刊人数、技术转化、运营经费等不利因素的制约,样本期刊编辑和期刊用户在知识服务内容、模式及推广渠道上存在一定程度的差异。为了全面提升科技期刊融媒体知识服务能力,在综合考虑建设成本和方案可执行性的基础上,建议从传播内容和功能技术2个层面进行提升和优化。具体的改进措施包括:强化专栏的精准推送、深度加工信息资源、聚焦学科前沿热点、强化科普创作传播、优化平台传播架构、创新渠道传播形式以及深入开展用户需求分析等手段全面提升科技期刊的融媒体知识服务能力。通过在中国科学院西北生态环境资源研究院期刊集群开展的相关实践表明,“精益价值树”在帮助期刊编辑提升融媒体服务能力方面能够发挥积极的作用。未来,需要通过更多实证研究验证“精益价值树”在不同学科科技期刊融媒体知识服务建设中的普遍适用性,同时,将“精益价值树”与人工智能技术相结合,将进一步助力科技期刊编辑挖掘科技期刊的融媒体知识服务的潜能,提升知识服务效能。
Based on the theory of“Lean Value Tree,”this study systematically reconfigured the process of knowledge services construction through media convergence of sci-tech journals.A questionnaire survey was conducted on 84 editors and 151 customers of Chineses sci-tech journals about their preferences of integrated media knowledge services.The questionnaire covered target service scenarios,service types,service content,dissemination channels and other aspects.The results showed that,constrained by unfavorable factors such as challenges such as the staff number,technological transformation,and operational funds,editors and users in those sampled journals differed in a certain extent in content,modes,and promotion channels of knowledge services.To holistically improve the capabilities of media integrated knowledge services within sci-tech journals,it is recommended to strategically focus on both content dissemination and functional technology based on comprehensive consideration of the construction cost and program implementability.Specific improvement strategies include reinforcement of accurate delivery of columns,in-depth processing of information resources,focusing on cutting-edge hotspots of discipline,strengthening the creation and dissemination of popular science,optimizing the platform dissemination structure,innovating channels and dissemination forms,and conducting in-depth analysis of users’need.The practice in the journal cluster of the Northwest Institute of Eco-Environment and Resources,Chinese Academy of Sciences,has shown the constructive role played by the“Lean Value Tree”in facilitating journal editors in the continual refinement and augmentation of media integrated service capabilities.Future research should be directed towards the widespread applicability of the“Lean Value Tree”in the context of media convergence knowledge service development across diverse disciplines.Furthermore,the integration of the“Lean Value Tree”with artificial intelligence technologies is anticipated to furthe
作者
陶华
刘蔚
TAO Hua;LIU Wei(Northwest Institute of Eco-Environment and Resources,Chinese Academy of Sciences,No.8 Middle Tianshui Road,730000,Lanzhou,China)
出处
《编辑学报》
北大核心
2024年第4期375-381,共7页
Acta Editologica
基金
中国科技期刊卓越行动计划选育高水平办刊人才子项目——青年人才支持项目(2023ZN042502)
中国科学技术期刊编辑学会2023—2024年度基金项目(cessp-2023-D-22)。
关键词
精益价值树
科技期刊
融媒体
知识服务
精准推送
科普传播
用户需求分析
Lean Value Tree
sci-tech journal
media convergence
knowledge service
accurate push
science popularization and dissemination
user needs analysis
