摘要
阐述智能化、数字化技术在电力市场营销中的应用,包括大数据分析、人工智能、物联网、电子商务平台、移动应用程序、社交媒体的应用。分析其对电力市场营销转型的影响、挑战与应对策略。
This paper describes the application of intelligent and digital technologies in power market marketing,including big data analysis,artificial intelligence,the Internet of Things,e-commerce platforms,mobile applications,and social media applications.It analyzes its impact,challenges,and response strategies on the marketing transformation of the electricity market.
作者
曹利慧
CAO Lihui(State Grid Tianjin Electric Power Company Chengxi Power Supply Branch,Tianjin 300110,China)
出处
《电子技术（上海）》
2024年第5期390-391,共2页
Electronic Technology
关键词
智能化技术
数字化驱动
电力营销
intelligent technology
digital drive
power marketing
