摘要
政务新媒体社会治理是政府及其他多元治理主体基于政务微博、政务微信、政务APP、政务短视频等政务新媒体实施社会生活管理、开展社会公共事务治理的行动与过程,主要应用于回应性、协商性、协同性、发展性四种治理场景,是国家治理体系的重要组成部分。文章基于过程分析的微观视角,从诉求先导、通力合作、价值生成三个维度构建了理解政务新媒体社会治理的基本框架。治理诉求的输入是触发政务新媒体社会治理的基本驱动力,政府及其他相关治理主体基于政务新媒体联结成为行动者网络,积极开展线上、线下多元治理行动并促进主流社会治理理念和价值的生成。在实践中,虽然政务新媒体社会治理亦存在数字形式主义、舆情风险、行动者协调困难等问题,但仍可在发挥各类政务新媒体功能优势、扩大并优化治理行动者网络、扩展治理应用场景、推动政务新媒体社会治理由“应对式”向“智慧治理”转变等方面加以改进。
The social governance of government new media is concerned with actions and the process of government as well as the relevant subjects to implement social management and carry out public affairs.The social governance is based on government microblog,WeChat,various APPs,short video and other new media tools,which is common in responsive,cooperative,deliberative and developing governance scenarios,and has been an important part of the national modernized governance system.Based on micro perspective of process analysis,this paper develops a threedimension theoretical frame to understand social governance of government new media:appeals coming first,giving full cooperation and creating values.Specifically,as the primary motivation,the public appeals inputs and communications are the foundation which will trigger the governance process,activate multiple subjects to use government new media platforms to connect with an actor network.The subsequent step of the process is to adopt multiple governance activities,including online and offline,which is promoted and enriched by government new media.The governance values and philosophy are continuously generated in the whole process,almost by means of every subject and action.Finally,the paper also finds out that in practice,the social governance of the government new media also has some problems such as digital formalism,public opinion risks and difficulties in coordinating governance actors.Consequently,the proper function of governmental new media means to optimize actor networks,enhance application scenarios and promote the governance model to transform from responsive to smart.
作者
贾哲敏
JIA Zhe-min(School of Public Administration,Beihang University,Beijing,100191)
出处
《编辑之友》
北大核心
2024年第7期67-75,共9页
Editorial Friend
基金
北京市社会科学基金项目“基于北京实践的政府融媒体产品传播与效果研究”(20XCB010)。
关键词
政务新媒体社会治理
过程分析
治理诉求
合作行动
治理价值
social governance of government new media
process analysis
governance appeal
cooperative action
governance value
