摘要
提升中医药文化自信是坚定中华民族文化自信的重要推手,中医药文化校园传播是提升中医药文化自信的有效路径。本研究以分析中医药文化校园传播的路径为切入点,以布迪厄场域理论为情境分析框架,剖析当下中医药文化校园传播的内部结构、各主体持有的资本、各主体的行为惯习。研究发现,中医药文化进校园场域中的主体包括行政部门、中小学校、中小学生三部分。行政部门位于场域中心位置,在经济资本与社会资本方面存在显著优势,且行为惯习有一定的权威性与强制性色彩;中小学校占据次中心位置,在文化资本方面具备优势,行为惯习兼具“上位者”与“下位者”的特征;中小学生处于边缘位置,其家长的符号资本可能衍生为对中小学生的符号暴力,在行为惯习方面存在“被教育者”的倾向。在此基础上,以拉斯韦尔5W传播模式为指导,提出中医药文化校园传播的推进路径。传播主体方面,提升中医药文化进校园传播主体间协同,培养高素质中医药文化进校园传播队伍;传播内容方面,选择高质量中医药文化进校园传播内容,选择符合中小学生特点的适宜传播内容;传播媒介方面,创新性融合现有媒介于中医药文化传播,构建多渠道中医药文化进校园传播矩阵;传播受众方面,扩大中医药文化进校园的传播受众范围,加强中医药文化进校园传播受众的互动;传播效果方面,多维度考核中医药文化进校园传播效果,评估并改进中医药文化进校园传播活动。
Enhancing the cultural confidence of Chinese medicine is an important driving force for strengthening the cultural confidence of the Chinese nation.Communication of culture of Chinese medicine in campus is an effective way to boost the cultural confidence of Chinese medicine.Taking analyzing the path of communication of culture of Chinese medicine in campus as the starting point,this study uses Bourdieu’s field theory as the situational analysis framework,and analyzes the internal structure of the current communication of culture of Chinese medicine in campus,the capital held by each subject,and the behavior habits of each subject.The study finds that the main body of culture of Chinese medicine in campus field includes three parts:administrative departments,primary and secondary schools,and primary and secondary school students.The administrative department is located in the center of the field,and has significant advantages in economic capital and social capital,and the behavior habitus has certain authority and mandatory color.Primary and secondary schools occupy the sub-central position with advantages in cultural capital,and the behavioral habits have“superior”and“inferior”characteristics.Primary and secondary school students are in the marginal position,and the symbolic capital of their parents may be derived into symbolic violence against primary and secondary school students,and there is a tendency to be“educated”in terms of behavioral habits.On this basis,guided by Lasswell’s 5W communication mode,the promotion path of communication of culture of Chinese medicine in campus is proposed.In terms of the main body of communication,the coordination between the main bodies of culture of Chinese medicine in campus should be enhanced,and the communication team of culture of Chinese medicine in campus with high quality should be cultivated.In the aspect of the content of communication,high-quality culture of Chinese medicine should be selected to promote in campus,and the content which is suitable
作者
谭浩
王军永
刘雨璇
周佳佳
杨舒琪
郑江山
焦辉川
王力
TAN Hao;WANG Junyong;LIU Yuxuan;ZHOU Jiajia;YANG Shuqi;ZHENG Jiangshan;JIAO Huichuan;WANG Li(School of Economics and Management,Jiangxi University of Chinese Medicine,Nanchang 330004,China;Institute of TCM and Health Development,Jiangxi University of Chinese Medicine,Nanchang 330004,China)
出处
《医学教育研究与实践》
2024年第4期439-447,共9页
Medical Education Research and Practice
基金
国家自然科学基金(72364020)
2022年度江西省高校人文社会科学重点研究基地项目(JD22063)。
